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SHIFT-ing my Perspective on Business

Updated: Aug 29, 2022

Every success story has a beginning, and I believe that as a young person, SHIFT Enterprise Academy is where mine is.

My name is Yvonne Kiambi, a student at the Jomo Kenyatta University of Agriculture and Technology in Kenya.

Currently, I am pursuing a degree in Real Estate. Like many college students, my exposure to the business world has always been quite limited. Nonetheless, a lot of times, I have thought about starting a business, but I was ill - equipped and that kept me procrastinating.

It has been two weeks since I joined the SHIFT summer cohort - 2022 under the theme "Launching into E-commerce," and my perspective on entrepreneurship has completely pivoted. I have come from thinking that being an entrepreneur, especially in the East African market, is quite far-fetched and limited to “certain” people to being equipped, ready and excited to learn and start my own online business.

I believe that SHIFT is a revolutionary organization and a priceless opportunity for me and many young people across Africa. With the right effort, time and dedication, you can learn and acquire the right e-commerce skills.

Over the remaining four weeks, I cannot wait to dive more into e-commerce, especially digital marketing, with the leadership of Ethan and his team.

“Action is the foundational key to all success.” - Pablo Picasso

About SHIFT Enterprise Academy

SHIFT Enterprise Academy is a hybrid social enterprise and personal development consulting firm based in the USA with programming in four countries. SHIFT identifies young adults and helps them develop the mindset to solve problems in their own community using the ‘SHIFT Approach.’ The SHIFT Approach is rooted in the SHIFT pillars Save your money, Help your family, Imagine your goals, Follow directions, Think accurately.

About ”Launching into E-Commerce”

Launching into E-Commerce is the signature program offered through SHIFT Enterprise Academy. The program features six weeks of training in a virtual classroom. Enterprisers are challenged to use the SHIFT Approach for the purpose of launching or expanding their business using digital marketing techniques. At the end of each quarterly cohort, Enterprisers enter an idea’s competition competing for seed funding. All Enterprisers receive ongoing consultancy services. This program is currently underwritten by the support of “Friends of SHIFT.”

Learn about the privilege of underwriting with SHIFT Enterprise Academy. mail:


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