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Are you an entrepreneur or business owner looking to expand into new markets, particularly in East Africa? Or perhaps you're a traveler, investor, or part of the diaspora curious about the thriving business and investment landscape across Uganda, Kenya, and beyond? Book a personalized one-on-one consultation with Ethan Brisby, a seasoned strategist and visionary with years of experience guiding ventures toward success in the United States and now East Africa. What You'll Get: Tailored Advice: Receive customized guidance based on your specific goals—whether you're starting a business, planning an investment, or preparing for travel and relocation. Market Insights: Learn about emerging opportunities in East Africa, from Uganda's growing sectors to Kenya's thriving entrepreneurial ecosystem. Strategic Roadmap: Leave the session with actionable steps to execute your business or investment plans confidently and effectively. Expertise Across Borders: Tap into Ethan's deep knowledge of navigating the cultural, economic, and regulatory landscape across the region. Who Should Book: Entrepreneurs seeking to enter or scale within East Africa Investors looking for strategic advice on African markets Travelers planning to explore East Africa for business or leisure Members of the diaspora interested in reconnecting and investing in Africa Session Details: Duration: 1 Hour Rate: $125 per session Platform: Virtual (Zoom) Why Choose Ethan Brisby? With 15+ years of experience working in leadership, including two on the ground in East Africa, Ethan Brisby has helped countless businesses and investors succeed by offering strategic insights and hands-on advice. His deep network within the diaspora and across East Africa makes him the perfect partner for those serious about creating impact and seizing new opportunities. Book your session now and get the clarity and strategic direction you need to confidently move forward with your plans. Let Ethan help you navigate the exciting opportunities waiting for you in East Africa!

SHIFT offers hands-on workshops and training programs in key areas like technology, agriculture, and business. Our goal is to equip you and your team with the practical knowledge needed to secure employment, launch ventures, and contribute to community development. Who It’s For: Learners/Enterprisers Aspiring entrepreneurs Professionals looking to upskill SMEs Key Benefits: Hands-on, real-world training Focus on high-demand skills like technology and agriculture Industry-relevant certifications

Answer the call of the ancestors with the SHIFT Ghana Sankofa Journey. This immersive experience is a profound reflection on the "Year of Return," designed for the African diaspora seeking to connect with their roots. Walk the hallowed grounds of the W.E.B. Du Bois Memorial Centre and the Kwame Nkrumah Mausoleum, paying homage to the giants of Pan-Africanism. This heritage tour will take you from the bustling energy of Accra, the "New Atlanta," to the historic gold and cocoa manufacturing hubs that shaped the nation's economy. Through museums, cultural immersion, and tribal connections, this journey is an essential pilgrimage for anyone looking to understand their past and reclaim their future on the continent.

You Are Not Just Setting Goals. You Are Unlocking Encoded Assignments. As I have embodied the SHIFT Approach the past few years, I am realizing these methods and my embodiment is more than just teaching. For me, its become frequency transmission   for this generation of divine entrepreneurs , healers , investors , and nation-builders.   Those people who like me dare to walk through the fire and coming out with the blueprint. With that thought as my backdrop, I am turning up the voltage, staying rooted in the ancestors, and speaking directly to the SHIFT Nation. Go with me from Brisby’s mountain to the marketplace. This is not corporate goal setting per se.  What I have discovered the people I serve need is what I call ' soul memory recovery .' This mini lesson is about visualization, so what I want you to understand going in is when you visualize, you are bypassing the conscious mind to speak with your higher self .   In this sense, you are not asking for permission. You are activating what’s already yours.  The business you launch or grow is the byproduct. That book you write is the residue. The family estate is the side effect. Its the act of visualizing these elements that is unlocking your bloodline's deepest wisdom. You came to Earth to remember. Visualization helps you decode the mission. This mini lesson is brought to you by the I pillar in the SHIFT Approach, "Imagine your goals." 🌍 The SHIFT Nation Speaks in Many Tongues, But we Share One Vision: The age we live in now is ushering in a new era of thought and a different type of movement. Generation X laid the ground work. Now the Millennials are taking the led. The real masters appear to be Gen Z. We have to nurture them all, wherever they are. From Dallas to Dar es Salaam, from Houston to Harare we see entrepreneurs who are: Reprogramming colonial scarcity  into intergenerational sovereignty Moving from survival hustles to sacred enterprises Building while healing Dreaming beyond capitalism, while mastering it Turning vision boards into blueprints for liberation To put it plain and simple...We ain’t selling fantasy. We, SHIFT Enterprise Academy are building reality. This is a great time to be alive. Especially if you see beyond the naked eye. 🧠 Why the World Distrusts Your Vision (and Why That’s a Good Thing) Consider this: “When you vibrate with the future, the present gets confused.” We were taught to respect what exists  instead of what’s emerging .  But SHIFT teaches you to respect the unseen , because: You are not building FOR this moment, you are building through  this moment. Likewise... You are not just seeing success. .. you are summoning  your legacy, and You're not chasing visibility. .. you are becoming inevitable . And while we're here, you know what...? The colonized mind fears imagination.  Because imagination is unregulated power. It can’t be taxed. It can’t be policed. It can’t be enslaved. So when we teach visualization inside SHIFT, we’re not just building CEOs.  Nah...We’re resurrecting architects of the future . This is the fantastic voyage Coolio told us about! === 🔭 NOW LET'S GO DEEPER WITH A VISUALIZATION TECHNIQUE. The Sankofa Method The Sankofa method, rooted in Akan culture of West Africa, emphasizes learning from the past to build a better future . The Sankofa Method encourages looking back to understand the present and move forward, especially for marginalized groups facing oppression. Sankofa is often depicted as a bird with its head turned backward, carrying an egg in its mouth, symbolizing the importance of retrieving knowledge and wisdom from the past.  My Sankofa Bird by Brenda Phillips "Go back and get it"  ..., but do it in 4D. Sankofa the Past   Picture your ancestors watching you from the future. What do they want you to complete? Sankofa the Present Visualize the YOU  who already overcame. Ask: What did I let go of to become this version? Sankofa the Future   Step 5 years forward. Walk into the building you helped build. Shake the hand of someone you employed. Sit at the table you created. 🎯 What's the Goal here?   We are Merging your memory, your identity, and your imagination into a sacred contract. Visualization is about way more than just reading those words above. Visualization means you pause to give yourself time to activate that which is already inside you. The Anointed One taught, "The Kingdom of God is within you." There is nothing to fear about what is inside you. It is safe for you to grow. It is safe for you to ascend. It is safe for you to let go. Now go back and do your visualization practice. === 🛸 SHIFT is the Vehicle for Soul-Level Goals Fam, listen. Truth is. ..You don’t need another seminar.  You need a system that understands the metaphysics behind success. SHIFT is not just: ✅ Mindset ✅ Business Development ✅ Thought Leadership Nah...'it's bigger than rap,' like we say back home in the US. That's why our growth journey has take so much time. SHIFT is an Initiation  for the 21st-century master builder, and I am the first initiate . I have lived this so you can carry the ideals and lifestyle and worldview further. In SHIFT, imagination is the currency. Vision is the language. Execution is our altar. You’re not “learning business.” What we you are here is reclaiming mastery  over self, time, and destiny. 🎙️ Reflections from the Hill Take these journal prompts and go to war with your old self: What did your great-grandmother pray for that you're supposed to visualize and finish? What image keeps returning to your dreams and why haven’t you walked toward it yet? Where are you pretending to be confused because you’re scared of becoming legendary? Who benefits when you show up as 50% of yourself instead of 100%? What if the life you're dreaming of isn't a fantasy, but a memory trying to resurface? 🧬 Closing Transmission: You Are the Portal Every time you close your eyes with intention, you’re stepping into the etheric boardroom of your next breakthrough. When the ancestors encoded pyramids, they didn't use blueprints on paper. They used divine vision , stargazing, mathematics, and vibration. So must you. Every time you close your eyes with intention, you’re stepping into the etheric boardroom   of your next breakthrough. So don’t just visualize success  — 📿 Feel it vibrating in your bones.  📿 Command it into the soil of the earth.  📿 Teach your children how to do it with ease.  📿 And build enterprises that echo into eternity. === What the heck is "etheric" "Etheric" refers to something relating to or resembling the ether, or a subtle, spiritual realm . It's related to a person's "aura," and often describes the etheric body, the first layer of a person's aura or energy field. This is believed to be in contact with and sustain the physical body. This etheric body is thought to be composed of a finer substance than ordinary matter and is considered a channel for life energy to flow into the physical body.  === Every time you close your eyes with intention, you’re stepping into the etheric boardroom   of your next breakthrough. SHIFT Nation We visualize as a form of spiritual warfare.  We imagine as a form of wealth transfer.  We build with no middleman , no master , no fear. This is the school before the mystery school . Continue preparing and being. Here is an assessment for you to think critically about this lesson. Then Dive into Lesson 3 and let’s ascend again.  We got starseeds to activate, scrolls to unlock, and nations to rise. 🛡️ Brisby out front. Tribe at my back. SHIFT in the sky. === Let us hear your feedback on this mini lesson About the Organization SHIFT Enterprise Academy is where purpose meets profit. We equip entrepreneurs, creatives, and leaders with practical tools and inner wisdom to build sustainable businesses and generational wealth. From real estate to personal growth, SHIFT is more than a program—it’s a mindset, a movement, and a mission to create change from the inside out. About the Teacher Ethan Brisby is a visionary educator and entrepreneur who teaches from lived experience, not just theory. After building SHIFT from scratch and navigating real financial highs and lows, he now helps others unlock true wealth from within. His approach blends business sense, ancestral wisdom, and spiritual clarity to guide purpose-driven leaders into alignment and legacy. Part of our mission is to empower leaders with accessible wisdom. Your contribution fuels this work, keeping our lessons free and available for all Enterprisers. Thank you.

SHIFT Pillar: Save Your Money   🪙 Lesson 1: Financial Literacy & Economic Planning 🧭 Welcome to the Lesson Enterprisers, supporters, and to the entire SHIFTverse... welcome to a transformational moment. In this lesson, we reclaim our right to understand, organize, and grow our money. From the market stalls of our ancestors to the blockchain systems of today, let's ride. At SHIFT, we believe that money is not just a currency, it’s a reflection of clarity . And clarity is the first act of freedom. You may choose to Listen and Follow along with this mini lesson This is not some random lesson in budgeting. This is about remembering that YOU ARE THE BANK, YOU are the ecosystem, and YOU are the economy. That's beyond comprehension for some of us, but by the end of this mini lesson, I want you to at least begin rethinking your position within our societies structure. 🎯 Get focused. Put your phone on DND. Here are your Lesson Objectives By the end of this lesson, you will be on your way to: Tracking income, expenses, and cash flow clearly and consistently Creating a basic personal and/or business budget Understanding and interrupt scarcity-based money habits Beginning short-term economic planning with a sacred, long-term lens Recognizing money as both a spiritual and strategic tool Remember, at SHIFT it's about consistent effort. The pyramids were not built in one day and neither will your transformation from where you are now to where you want to be. Remember that. 📘 SHIFT Teachings: The Codex Applied These four consideration are something I have personally had to fight with and still do to an extent. Our programming runs so deep. It's decades old in many instances, so to be able to design and structure a new program from the inside out, it takes a great deal of clarity. Here are is the core SHIFT codex on financial literacy and economic planning: 1 We believe “Wealth starts within.”   Financial clarity begins in the mind. You don’t have a money problem, you likely have a vision  and pattern  problem. We fix that here. 2 We acknowledge “Economy as Ecosystem.”   What you spend, save, invest, or give ripples outward. That $10 spent on a local vendor or on a family member creates motion. This is not about hoarding, it’s about sacred circulation. 3 We know “Budgeting is not punishment. Budgeting is boundaries.”   Moreover, Budgeting is a bold statement of self-worth. It says: My goals matter. My values are worth protecting. My freedom is worth planning for. 4 “Don’t just survive scarcity: deprogram it.”   We’ve inherited false stories about money. From colonized economies to survival mode mentalities, we’ve been taught to fear money or misuse it. SHIFT teaches: fear and freedom can not cohabitate. === What is a Codex? Codex is a Latin word used to mean " book of laws ," although it literally means "tree trunk." By working definitions of codex is a noun and can be described as a collection of beliefs and values that inform your decisions and life . It is a living document; meaning as your understanding changes, so might your beliefs. Codex. === “What would your ancestors do with your monthly income?” 🧠 Let's Go Deeper into Core Concepts & Teaching of our Codex 1. You Gotta Know YOUR Flow This is what I mean by flow... Income : What comes in Fixed expenses : What must go out monthly (rent, loan, etc.) Variable expenses : Flexible spending (food, leisure, transport) Cash flow : The difference between what you earn and what you keep SHIFT Insight : Every dollar has a direction. If you don’t give it one, the world will. Even if your flow fluxuates week to week and month to month, you still must at bare minimum keep and maintain an ideal flow that is written down. 2. Budget as Spiritual Practice Budgeting is how we train money to obey purpose.  We recommend starting with the 40/30/20/10 model: 40% of your flow is reserved for Fixed Expenses 30% of your flow is set aside for Variable/Discretionary spending 20% of your flow goes into Investments/Savings 10% is for Giving & Circulation SHIFT Wisdom : Wealth is not what you have. It’s what you keep, and how you flow it. 3. Break the Scarcity Spell Scarcity isn’t just economic, it’s psychological.  This lesson challenges you to: Observe your money emotions (Some money emotions include: fear, shame, guilt, pride) Ask yourself, “Where did I learn this?” And then Decide to choose clarity over chaos SHIFT Reframe : Saving isn’t just security. Saving is it’s alignment. === This is where many of us need to really sit. We need to become intentional in everyway about breaking the scarcity spell. I personally have dealt with this all my adult life. There was a time when I just could not shake my faulty money emotions. It took deep work, reflection, and general awareness about the voices in my head as well as what I consume and choose to belief. Overtime I began to chisel away and reprogram my mind and behavior about money. === 4. Sacred Economics Long before banks and budgets, we had value systems.  This section briefly explores: Indigenous wealth systems (cowry shells, land, relationships) The shift to fiat currency and centralized banks The current wave of decentralized tools (crypto, DeFi, cooperative banking) SHIFT Reflection : We don’t save just for safety. We save because our ancestors prayed for our sovereignty. === What was the use of cowrie shells as money? Because the shells were small, portable, and durable, they served as excellent currency and were almost impossible to counterfeit, appearing in standard weights. King Gezo of Dahomey, now modern Benin, said he preferred cowries to gold for this reason, he would always receive a fair price. A string of cowrie shells. === 🌀 Reflection Prompt 🧠 “What would your ancestors do with your monthly income?” Would they: Start a business? Feed 10 families? Build a home? Hide it under a mat? Or plant it into the community for generational returns? Use this question to realign your relationship with your money, not just for you, but for them . 📝 Worksheets & Practice 1. Monthly Budget Tracker  Track your: Monthly income (multiple streams if possible) Fixed and variable expenses Savings and investments Emotional reactions to each spending category 2. Dream Expense Map  Imagine: You earn $10,000/month. How would you divide it? Break down your dream spending categories and identify the values behind them. 3. The Economic Wheel  Create three circles or columns: Wants  (pleasure, comfort) Needs  (shelter, food, safety) Investments  (education, business, health, tools) This helps you see not just what you spend, but why . 💬 Closing Words Money is not just math. It’s meaning .  When we understand it, we reclaim power.  When we plan it, we protect our purpose.  When we multiply it, we become portals of provision. Not just for ourselves, but for our tribe. === Take the SHIFT Critical Thinking Assessment for this lesson === You Challenge for The Next Seven Days   Write your Money Mission Statement .  Declare in 3–5 sentences what role money will play in your life from now on, how you will treat it, and how it will serve your vision. === 🎭 Memorable Engagement Activities For Live Sessions (In-Person/Virtual) “Ancestral Money Story Circle” – Participants share a money belief passed down in their family and reframe it using SHIFT principles. (This approach Builds emotional connection & collective healing.) “Budget Roleplay” – Small groups design budgets for fictional characters (e.g., a single parent, an entrepreneur, a recent grad) using the 40/30/20/10 model. (This path Teaches empathy + practical skills.) For Digital/Self-Paced Learners “Money Emotion Journal” – Daily prompts tracking emotional responses to spending/saving. (By doing this you Deepen self-awareness for solo reflection.) “Dream Economy Simulation” – Learners allocate $10,000/month in a virtual dashboard, then write a reflection on their choices. (This Gamifies financial visioning in a relatable way.) Hybrid Option “SHIFT Coin Challenge” – For one week, participants track every expense while assigning a “value” (e.g., joy, necessity, waste) to each. Share insights in a forum or live debrief. === 🏁 Next Up Lesson 2: Understanding Supply and Demand  – We’ll dive into what really moves markets, how to analyze opportunity, and how to position your skills and services to meet real need. === Become a Premium Member to gain access to more lessons and resources like this. === Let us hear your feedback on this mini lesson About the Organization SHIFT Enterprise Academy is where purpose meets profit. We equip entrepreneurs, creatives, and leaders with practical tools and inner wisdom to build sustainable businesses and generational wealth. From real estate to personal growth, SHIFT is more than a program—it’s a mindset, a movement, and a mission to create change from the inside out. About the Teacher Ethan Brisby is a visionary educator and entrepreneur who teaches from lived experience, not just theory. After building SHIFT from scratch and navigating real financial highs and lows, he now helps others unlock true wealth from within. His approach blends business sense, ancestral wisdom, and spiritual clarity to guide purpose-driven leaders into alignment and legacy. Part of our mission is to empower leaders with accessible wisdom. Your contribution fuels this work, keeping our lessons free and available for all Enterprisers. Thank you.

SHIFT Pillar: Save Your Money Series 🧭 Welcome to 📉 Lesson 2: Understanding Supply and Demand Enterprisers, friends, supporters...welcome back. In this lesson, we are peeling back the curtain on the “invisible hand” and revealing what’s actually moving the markets: people’s emotions, patterns, timing,  and pain points. At SHIFT Enterprise Academy, we don't just teach economics from a chalkboard, we teach it from the roadside, the ride-share, the WhatsApp group, and the global diaspora. So today, we decode supply and demand: from Kampala to Kisumu, from Kigali to Kansas City. This is your invitation to understand the marketplace not as an enemy or mystery, but as a rhythm you can learn to dance with. Listen to this as an audio lesson and follow along: 🎯 Let's be clear. These are our Lesson Objectives By the end of this lesson, you should be on your way to: Understanding the basic principles of supply and demand Identifying your offer in relation to what your market needs right now Applying dynamic pricing principles to your work Developing awareness of timing  and scarcity  in value creation Using examples from daily life to sharpen business instincts Take your time. Things take time. 🧠 So BOOM, here are you Core Concepts & Teachingssss 1. Supply & Demand 101 (The SHIFT Way) Let's keep it simple: Supply is What’s available and Demand is What people want The more people want something and the less of it there is, the more valuable it becomes. Basic? Yes. But here's what maybe we didn't  learn in school: Demand is not always logical . Demand is often emotional. Here's SHIFT Insight:  Price is what people pay. VALUE  is what they feel. In our material world, those two words are very powerful. 2. Learn from the Streets Before You Learn from the Suits A boda boda driver in Kampala charges 4,000 UGX in the morning. But at 6pm in the rain? That’s 8,000 minimum. Why? Demand just doubled. or A fruit seller near a school sells bananas for 500 UGX. On market day? 1,000 UGX. Why? Proximity and pulse. This is not greed. This is adaptation . You must stop thinking pricing is static. The way you price goods is strategic . SHIFT Wisdom:  If street vendors can understand microeconomics without a degree, what’s stopping you? If you are in business for yourself right now, consider how you are currently pricing your goods or services. Rethink what principles you are applying to your pricing format. Is it based on how much someone values what you are producing? 3. Your Offer vs. Market Appetite Your skills, products, or services are your supply.   The pain points, desires, and patterns of your ideal audience? That’s the demand. You must constantly ask: Does my offer match the market’s timing? Am I providing a “ must-have” or a “nice-to-have” ? Who is actively looking for what I already do? For example with SHIFT Enterprise Academy, the way we are revamping our lessons and programs, is in a way that matches the market's timing. From diaspora demand for visiting, doing business or investing in Africa to young adults anxiously seeking ways to find their niches and secure their bag. We are meeting people where they are. For some people this is a MUST HAVE, and as soon as they discover us rather through our market means or word of mouth, it becomes a win-win situation. Use your intuition and  your research. 4. Pricing with Humility + Confidence Too low? You burn out.  Too high? You freeze out your own people.  Find the sweet spot. Here’s the SHIFT pricing formula: Cost of delivery (materials, time, energy) Value to the user (what it helps them avoid or gain) Perception (luxury, necessity, transformation) For Example:  An iPhone in Houston? That's Basic. An iPhone in Nairobi? That's a Status Symbol. Same supply...different demand. The difference is in the perception. Sit with that for a minute. Process your own pricing formula or revamp your supply to engage with the type of demand you need for growth. There are no wrong answers here. You hold the keys. 5. You’re Not Begging. ..You ’re Building When you don’t understand supply and demand, you: Underprice yourself, Oversell to the wrong people, Overcommit your energy But when you do: You become a producer, not just a participant You stop forcing sales and start attracting  customers You build offers that move at the speed of real need Don't that sounds like a winning proposition for you?! (That's Black American English, so just roll with it) SHIFT Reframe:  Markets reward resonance. Find your sound. What is resonance with people? Emotional resonance in personal life and business means understanding that it's not just about what you say or present but how you say or present it. It's about empathizing, feeling, and truly connecting with others . When you resonate with someone emotionally, they feel seen, heard, and valued. SHIFT Wisdom:  If street vendors can understand microeconomics without a degree, what’s stopping you? 💬 Power Quote “When you understand supply and demand, you stop begging, you start building.” Let that sit. Your ancestors traded in cowry shells and cloth. You are the continuation  of their enterprise. Don't shrink. Don’t wait for permission. "We are on Earth, we can just do things" 📝 Worksheets & Practice Before you ask "Godfrey" or whatever you've named your Chat GPT friend, think of these answers on your own. Then allow "Godfrey GPT" to refine what you are already thinking. Do not be controlled by the machine. You must still sit in the driver's seat if you expect to reach your destination. 1. Market Mapping Exercise: Map out your current or planned offer. Then Answer the following: What problem does this solve? Who urgently needs this? Where do these people already go for solutions? How are they currently underserved? This is YOUR map. Remember in the SHIFTverse and the world you are creating, there are no wrong answers. You are becoming a scientist. 2. Dynamic Pricing Strategy Choose 2–3 pricing tiers for your service: Base level (standard rate) High-demand version (urgent, premium, VIP) Discounted/promo (for strategic circulation) 3. Global Perspective Practice  Pick one item or service and compare pricing in 3 cities or markets: For Example if your service is: Hair braiding, coaching session, water filter, solar panel, ebooks... Analyze: What makes the price rise or fall? What emotional or logistical demand is influencing that? This would be the time to engage "Godfrey GPT." Now that you have your own motion, put that rascal to work doing your market research! 🧘🏾‍♂️ Now, let's Reflect using this Prompt “Where in your life are you underselling or oversupplying yourself?” This isn’t just about pricing your products. It’s about how you show up in the marketplace of value . Are you giving your energy to markets that can’t afford or don’t respect it? Time to pivot. Apply your new wisdom to a basic assessment High Level Engagement 🧪 Enter the Lab: The Offer Alchemist's Ritual Knowledge without application is just noise. It is time to step into the lab and become an alchemist with your own work. Take a sheet of paper or open a new document. We will transmute your offer from a simple product into a powerful solution. Step 1: Deconstruct Your Current Offer (The Raw Material)   Look at what you currently sell or plan to sell. Describe it in the most basic, logical terms. I currently sell:   [e.g., "handmade jewelry," "business coaching sessions," "website design services"] Step 2: Listen for the Emotional Cry (The Hidden Demand)   Now, forget your product. Think only of your ideal customer or community member. What is the deep, emotional problem they are really  facing? What feeling are they desperately trying to move away from or toward? My market's true cry is a need to escape from   [e.g., "feeling invisible," "the anxiety of overwhelm," "the fear of being left behind"]   and a desire to feel   [e.g., "seen and beautiful," "in sovereign control," "confidently modern"] . Step 3: The Alchemical Reframing (Creating the Solution)   You do not sell the thing. You sell the feeling of the problem solved. Rewrite your offer, speaking directly to the emotional cry you just identified. The "Before" (What I thought I sold):   [e.g., "I sell handmade jewelry."] The "After" (What I actually  provide):   [e.g., "I provide handcrafted talismans that make women feel seen, powerful, and connected to their heritage."] Step 4: The Dynamic Pricing Test (The Boda Boda Principle)   Based on your new, reframed offer, design three pricing tiers based on emotional context, not just features. The Standard Rate (The Foundation):   [Your base price for your core offering] The "Urgency" Rate (The Rainstorm):  What premium would you charge for immediate, last-minute, or high-pressure delivery? The "Transformation" Rate (The Royal Package):  What is the highest-value, all-inclusive version of your offer that provides not just a solution, but a total identity shift for your client? ==== You have now moved from selling a product to providing a transformation. This is the heart of strategic value creation. How to Adapt This Activity for Any Group For the Self-Paced Learner   This is a powerful, private business model canvas. They can use it to immediately clarify their marketing language and pricing strategy. For a Workshop/Retreat ("The Market Insights Circle")   In small groups, have each Enterpriser share their "Raw Material" (Step 1). The rest of the group then brainstorms what they perceive as the "Emotional Cry" (Step 2) for that offer. This provides powerful, real-time market feedback. For a Family Conversation   Frame it around a shared family goal or project. "What are we really  trying to achieve with this family investment? What is the feeling  we are aiming for—security, freedom, joy?" This aligns the family around emotional outcomes, not just financial ones. For a Men's/Youth Group   Use a real-world local example. "Let's analyze the local Rolex stand. What is he really  selling? (Convenience, comfort, a taste of home). How could he apply dynamic pricing? (Late-night 'after the club' pricing)." This makes the concepts tangible and fun. Let us hear your feedback on this mini lesson About the Organization SHIFT Enterprise Academy is where purpose meets profit. We equip entrepreneurs, creatives, and leaders with practical tools and inner wisdom to build sustainable businesses and generational wealth. From real estate to personal growth, SHIFT is more than a program—it’s a mindset, a movement, and a mission to create change from the inside out. About the Teacher Ethan Brisby is a visionary educator and entrepreneur who teaches from lived experience, not just theory. After building SHIFT from scratch and navigating real financial highs and lows, he now helps others unlock true wealth from within. His approach blends business sense, ancestral wisdom, and spiritual clarity to guide purpose-driven leaders into alignment and legacy. Part of our mission is to empower leaders with accessible wisdom. Your contribution fuels this work, keeping our lessons free and available for all Enterprisers. Thank you.