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Use drop shipping to generate income to grow your main business idea

SHIFT Enterprise Academy Staff Report

Drop shipping is a business model where you sell products without keeping them in stock. Instead, you purchase the product from a third-party supplier and have it shipped directly to the customer. This allows you to start a business with low upfront costs since you don't need to purchase inventory upfront.

To build a customer base leveraging the internet, you can start by creating an online store. You can use platforms such as Shopify, WooCommerce, or BigCommerce to create a professional-looking online store without any coding experience. You can customize the design, add products, and set up payment and shipping options.

Once your online store is set up, you can start driving traffic to it through various digital marketing channels, such as:

  1. Social Media Marketing: Use social media platforms like Facebook, Instagram, and Twitter to promote your products and engage with potential customers. You can use social media advertising to reach a wider audience.

  2. Search Engine Optimization (SEO): Optimize your website for search engines so that it ranks higher in search engine results pages. This can increase the visibility of your store and drive more traffic to it.

  3. Content Marketing: Create helpful and informative content related to your products and publish it on your website, social media, or other online platforms. This can help establish your brand as an authority in your niche and attract potential customers.

  4. Email Marketing: Build an email list of subscribers and send them promotional offers, product updates, and other relevant content. This can help build customer loyalty and drive repeat business.

  5. Influencer Marketing: Partner with social media influencers in your niche to promote your products to their followers. This can help you reach a wider audience and drive more sales.

As for the five immediate steps you can take with very little money to spend to launch your business, here are some ideas:

  1. Conduct market research: Research your target audience and competitors to identify the best products to sell and the most effective marketing strategies.

  2. Find a reliable supplier: Research and identify reputable suppliers who can provide you with high-quality products at a competitive price.

  3. Set up social media profiles: Create social media profiles for your business on Facebook, Instagram, and Twitter, and start building your online presence.

  4. Create a basic website: Set up a basic website using a platform like WordPress or Wix. This can be a simple landing page with information about your business and a way to contact you.

  5. Reach out to potential customers: Start reaching out to potential customers on social media, online forums, or other online communities. Offer them exclusive discounts or promotions to incentivize them to visit your store.

I hope these suggestions help you get started with your drop shipping business. Good luck!

Strategic plan for your drop shipping business

Mission: Our mission is to provide customers in Uganda and neighboring countries with affordable and high-quality products through a convenient and reliable drop shipping service.

Vision: To become the leading drop shipping provider in Uganda and expand our operations to other African countries.


  1. Increase brand awareness and customer acquisition through digital marketing.

  2. Improve customer retention and loyalty through excellent customer service.

  3. Expand our product offerings and geographical reach to increase revenue.

SMART Goals:

Objective 1: Increase brand awareness and customer acquisition through digital marketing.

SMART Goal 1: Increase website traffic by 50% within 6 months through SEO and content marketing.

Action Steps:

  1. Conduct a website audit to identify areas for improvement in SEO and user experience.

  2. Create a content calendar and publish at least 2 high-quality blog posts per week.

SMART Goal 2: Increase social media following by 1000 within 3 months through influencer marketing.

Action Steps:

  1. Identify relevant social media influencers in our niche and reach out to them with a collaboration proposal.

  2. Offer exclusive discounts to the followers of the influencers to incentivize them to visit our store and make a purchase.

Objective 2: Improve customer retention and loyalty through excellent customer service.

SMART Goal 1: Increase customer satisfaction rating by 20% within 3 months through personalized communication.

Action Steps:

  1. Implement a customer relationship management system to track customer interactions and preferences.

  2. Send personalized follow-up emails and/or SMS messages to customers after each purchase to thank them for their business and offer assistance.

SMART Goal 2: Increase customer reviews by 50% within 6 months through incentivized review requests.

Action Steps:

  1. Implement a review request system that sends automated follow-up emails to customers after a purchase, offering a discount or other incentive in exchange for leaving a review.

  2. Share positive reviews on our website and social media profiles to showcase social proof and build trust with potential customers.

Objective 3: Expand our product offerings and geographical reach to increase revenue.

SMART Goal 1: Expand product offerings by 20% within 6 months through supplier research and negotiation.

Action Steps:

  1. Research potential suppliers and evaluate their product quality, pricing, and shipping times.

  2. Negotiate with the best suppliers to secure favorable terms and expand our product catalog.

SMART Goal 2: Expand geographical reach to two additional African countries within 12 months through logistics optimization and partnership.

Action Steps:

  1. Identify logistics partners in the target countries and evaluate their capabilities and pricing.

  2. Develop partnerships with local businesses and/or online marketplaces to expand our reach and streamline logistics.

By implementing these SMART goals and associated action steps, we believe we can achieve our objectives and fulfill our mission and vision for the company.



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