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Writer's pictureYvonne Kiambi

Visualization as a Stepping Stone for Your Entrepreneurship Success.

Updated: Aug 29, 2022


As part of the SHIFT summer cohort - 2022, I have gained so much knowledge on how to start and run my own business. In this week's class, Imagine Your Goal, I was captivated by one particular topic we discussed, and that is "Visualization." Visualization is creating a vivid mental image of what you want your business to be at some point in the future, based on your goals and aspirations.


Why is this important? Visualization is useful because it gives your business a clear focus and it can also stop you from heading to the wrong direction. Could the simple act of imagining a successful act possibly lead to greater success in real life? Well, according to science, yes, it does. Visualization works because the neurons in our brains are capable of perceiving and interpreting images as if they are real-life actions.


When we visualize an image, the brain activates a certain region called Hippocampus that creates memories. This region then tells our neurons to perform the action. This new neural pathway then guides our body in a way that is consistent with what we've imagined. Amazing, right?


So, exactly how can you visualize achieving the right results?


Right from the get-go, visualization is something that we do daily. For instance, as you plan for your outfits, you mostly have a vivid image of the outfit you want to wear even before you look for it in your closet. The same applies to your business. You should create a mental imagery of what you are planning to achieve and what your business will look like in the future. However, note that visualization is a skill that needs to be practiced.


One of the most important factors that you can consider when it comes to becoming successful is having a habit of visualizing success. So, don't think that you can just sit back and dream about your life as if it will automatically improve.


Instead, picture visualization as a tool you can use to reach your goals and improve yourself. It does not replace hard work, being loyal to yourself, and being surrounded by people who are genuinely interested in helping you reach your best.


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