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By Ethan Brisby, Chief Visionary Officer, SHIFT Enterprise Academy In 2023, SHIFT Enterprise Academy launched SHIFT Ventures, a pilot program aimed at equipping and empowering visionary entrepreneurs across Africa. Among our inaugural cohort members, Dr. Albert Rwakimari stands out. A focused and driven entrepreneur, Albert is the Founder and CEO of the NuNu Fund—a groundbreaking initiative combining finance, community, and education in a way that is redefining school fee payments in Uganda. Albert’s background as a medical doctor and his business acumen have led him to design a unique model that helps parents save as they spend. With every purchase they make at partner stores and retail shops, a percentage is automatically saved and deposited into the NuNu Fund. The Fund manages these savings and helps them grow, allowing school fees to be paid directly to local schools when they come due. Today, the NuNu Fund is covering school fees for over 1,200 students in Kabale, located in Uganda’s far West Region. A Model of Self-Sustaining Community Investment Albert’s vision is to address the perennial challenge of school fees in Uganda, where education is a crucial driver of economic progress. Parents in the NuNu community have a reliable system to save without needing to change their everyday spending habits. The NuNu Fund has a growing network of partner stores, where each transaction supports a child's future education, building a community investment cycle that fosters financial literacy and resilience. Through SHIFT Ventures, Albert had the opportunity to refine his business strategy with the support of experienced mentors, including Bill Lartigue, one of my trusted advisors from Texas. Bill has a wealth of experience and has been a cornerstone for early-stage guidance, helping Albert transform ideas into actionable steps. This mentorship component is core to SHIFT’s approach: we recognize that, regardless of culture, sound business principles and the wisdom of experience transcend borders. The mentor relationship we foster here is one of mutual benefit, often creating a “circular economy of knowledge.” Training, Community, and Expansion with SHIFT Ventures Albert joined SHIFT Enterprise Academy in April 2023 as part of our pilot SHIFT Ventures cohort. His dedication was evident from day one; he consistently showed up for every training, engaged in live discussions, and contributed valuable insights during community calls. Through the program, he developed compelling and fundable proposals, securing additional funding for the NuNu Fund to expand with its first village store—further integrating the model within the community. Our program pillars, SHIFT: Save Your Money, Help Your Family, Imagine Your Goals, Follow Directions, and Think Accurately , are values we teach to every SHIFT participant. Albert has embodied each of these principles, especially as NuNu Fund scales its presence and explores mobile app options to bring his vision closer to underserved communities. His venture addresses a critical gap in the local education ecosystem and demonstrates the power of aligning financial innovation with community values. The Future of NuNu Fund and a Vision for SHIFT Ventures As I reflect on Albert’s journey, I’m reminded that SHIFT Ventures is more than just an accelerator; it’s a testament to the power of training, education, and investment. SHIFT Ventures continues to forge partnerships that will make a lasting impact on ventures like NuNu. Together, we are addressing the challenge of educational accessibility with an approach that transcends traditional charity, focusing instead on building community-led solutions. We’re optimistic that future collaborations could even include integrating a SHIFT Token (SHF), creating an interconnected payment system that amplifies our shared mission to tackle Uganda’s long-standing financial and intellectual challenges. SHIFT Ventures is rapidly expanding, guided by SHIFT's upward trajectory. Our support for early-stage ventures like NuNu Fund exemplifies our commitment to community-driven growth and sustainable impact. With the upcoming SHIFT Forward Centers, we're creating spaces that foster innovation, mentorship, and resource-sharing for ventures poised to lead in their sectors. These Centers will unlock new investment opportunities for partners seeking to mentor and empower impactful startups in East Africa. Our story with Albert and NuNu Fund is one of collaboration, mentorship, and innovation—a shared journey toward a future where financial tools empower communities, not burden them. At SHIFT Ventures, we are continually inspired by leaders like Albert who are pushing boundaries and redefining possibilities. And as we look forward, we’re committed to bringing the best of our network, mentors, and resources to bear on Africa’s most pressing challenges, one venture at a time. Explore the NuNu Fund and join us in creating opportunities that shape a brighter future for Uganda and beyond. Join Us in Empowering Education and Financial Resilience in Uganda Albert Rwakimari’s journey with NuNu Fund isn’t just about a business model; it’s about reshaping possibilities for families, students, and entire communities. With SHIFT Ventures, we’re proud to support visionaries like Albert who are pioneering accessible education solutions and pathways to financial security. But there’s more to accomplish, and we believe the potential for positive change in Uganda is boundless. How You Can Help Build This Movement Mentorship Opportunities : If you have expertise in technology, finance, education, or community development, consider becoming a SHIFT mentor. Your knowledge could directly support leaders like Albert in scaling impactful initiatives that address critical needs in underserved areas. Strategic Partnerships : We’re looking for like-minded organizations and impact investors to join us in driving NuNu’s model forward. By partnering with SHIFT, you could play a key role in developing tools, resources, and solutions that empower families to invest in their children’s futures sustainably. Invest in the Future : Through direct investment, in-kind support, or sponsorship of programs within SHIFT Ventures, you can help scale NuNu Fund’s impact, offering parents and students in Uganda pathways to resilience and opportunity. Be a Catalyst for Change At SHIFT, we believe in the power of connected efforts. Together, we can transform challenges into opportunities for growth. Join us in building a future where every child can access the education they deserve and every community has the tools for financial resilience. Let’s bridge the gap together.

As the founder of SHIFT Enterprise Academy, I've met a lot of inspiring people, but few have left as deep an impression as Guilaine Bayubasire. Her story is a testament to resilience, courage, and the unwavering strength of the human spirit. Guilaine is originally from the Democratic Republic of Congo, and like so many others, she was forced to flee her home with her family due to political turmoil. As the eldest, Guilaine took it upon herself to help her parents start fresh in Uganda—a country where she didn't speak the language or have any connections. Three years later, not only has she learned Luganda well enough to communicate, but she has also become a thriving entrepreneur, using her skills to support other women in similar situations. Guilaine joined SHIFT in April 2023 as a member of our fourth East African cohort. She regularly attended our "Launching into E-Commerce" program, an initiative I developed to equip young entrepreneurs with skills to navigate the digital economy. Through this program, we teach our five key SHIFT pillars: Save Your Money, Help Your Family, Imagine Your Goals, Follow Directions, and Think Accurately. Each pillar is designed to foster resilience and ambition, traits Guilaine embodies deeply. Before joining SHIFT, she was struggling to gain traction in her business, WoSWIFT , which provides training and income opportunities for refugee women through crocheting. When I met Guilaine in person a few weeks after her training, I learned about her journey firsthand. She shared her story with such grace and positivity despite all the hardship she has faced. She’s not just a businesswoman; she’s a mother, an older sister, a provider, and a teacher, who is empowering women around her to take control of their lives through the art of crocheting. Listening to her, I felt the weight of the work we do at SHIFT in a new way. Her story revealed to me just how much bigger this mission is than I had ever imagined. That day, we connected WoSWIFT with other women-led ventures within the SHIFT ecosystem. This small connection gave her the momentum she needed to expand her reach. With the help of her siblings, who now live in the U.S. after being resettled through a refugee program, she’s opened her own storefront in Uganda, thanks to her brother’s investment. WoSWIFT has since evolved into a dynamic brand, featuring a collection of handmade bags, backpacks, totes, and even dresses, all crafted with exceptional skill and heart. Guilaine is a master craftswoman, not out of a love for crocheting alone, but because it has become a lifeline for her and her community. She talks about crocheting as a positive force in her life—something that keeps her grounded and focused on the future despite the obstacles she faces every day. And I know that, with the right support, she could take WoSWIFT to new heights. While her bags currently sell for $20-$30 in Uganda, they hold the potential to command a much higher price in a luxury market abroad, where their unique story, quality, and connection to Africa could easily elevate them to $100+ per piece. If you’re inspired by Guilaine's journey, I invite you to explore the WoSWIFT collection in the SHIFT store. Every bag purchased on our platform directly supports this remarkable, youth-led, woman-led, and refugee-led venture. By supporting WoSWIFT, you’re not just buying a product; you’re investing in a story of resilience, survival, and hope. Guilaine's journey is one of peaks and valleys, highs and lows—a story that continues to unfold toward a vision of sustained growth and prosperity. Above is a short video we did the day I met Guilaine. I had to ensure her story is one I can share across the globe. Learning Guilaine’s story was a turning point for me. It opened my eyes to the reality faced by Uganda’s refugee population, many of whom come from recently conflict influenced regions in the DRC, South Sudan, and Somalia. Uganda hosts the highest number of refugees of any country in Africa. Each individual brings with them an opportunity for a positive economic mobility story of courage, loss, and determination. At SHIFT, we’re committed to expanding our footprint within the refugee community, and partnering with people like Guilaine is a privilege. We look forward to a future where WoSWIFT and many other ventures led by our SHIFT Enterprisers can flourish, paving the way for a brighter tomorrow. Make a Difference Through SHIFT: Purchase, Share, or Support WoSWIFT’s Vision for Refugee Empowerment

Introducing Marcelin Nyakura , a dynamic entrepreneur from the Democratic Republic of Congo, whose journey of transformation began at SHIFT Enterprise Academy. A recent graduate of LivingStone University in M’Bale, Uganda, Marcelin joined SHIFT in January 2022 as a member of its second East African cohort. His experience there would propel him toward launching his own publishing company, Kitabu Books. Marcelin's motivation for starting this venture emerged from a personal challenge: the lack of access to books in his local language and the scarcity of works by Congolese authors. This realization fueled his passion to provide literary translation services through e-books and audiobooks. He candidly admits that he had never considered this idea before joining SHIFT and, even after winning the pitch competition, he still harbored doubts about actually starting the business. However, with the ongoing mentorship and support from SHIFT Enterprise Academy founder Ethan Brisby, Marcelin received the encouragement he needed. The turning point came in the summer of 2022 when he secured an internship with the Chicago-based firm, Atkco. Working remotely alongside his fellow Congolese classmate and fellow SHIFT Enterpriser, Armand Musafiri, they engaged in marketing campaigns while earning stipends in American dollars, providing them both with a significant head start as they transitioned into life after college. Fast forward to December 2022, when Ethan returned to East Africa to nurture early-stage ventures that had either started or expanded under his leadership through the three cohorts of the "Launching into E-Commerce" program. The first in-person training session took place at LivingStone University on December 28, 29, and 30. The early success and inspiration generated among LivingStone students, including an adjunct professor, led the school's leadership to enthusiastically welcome this new educational opportunity. Following this momentum, Ethan created a collaborative environment for each of the Enterprisers who had won pitch competitions. Among them were Joel Oumo, who went on to found Zebraville, a growing media house in Eastern Uganda, and Yvonne Kiambi, a Kenyan who won the summer 2022 pitch competition during her senior year at Jomo Kenyatta University and later graduated with a degree in Real Estate, launching her own startup called 360 Degree Interior. In the days following the SHIFT Launch Pad program held at LivingStone University, Ethan hosted Joel, Yvonne, and Marcelin in Entebbe, Uganda, just off Lake Victoria, to kick off 2023. It was during this time that Marcelin published his first book under the Kitabu Books brand, " Live the Wildlife of DR Congo. "   This milestone solidified his appreciation for the SHIFT Approach, transforming it from an abstract idea into a living reality. Since that pivotal moment, Marcelin has published five additional titles, including works by other young East African writers. He acknowledges that he is still learning, yet his motivation continues to grow with each dollar earned. For Marcelin, financial success is important; having grown up in Bukavu, he has witnessed both the struggles of conflict and poverty and the triumph of resilience and wealth. These collective experiences inspire him to persist in pursuing his vision for Kitabu Books. A charismatic and articulate individual, Marcelin is passionate about sharing his aspirations for his publishing empire. His story serves as a beacon of inspiration, demonstrating how a mind once stretched by new ideas can never return to its original shape. Marcelin Nyakura exemplifies the potential of Africa’s youthful population. He, along with fellow ambitious minds, is instantly inspired, moved, and driven to think critically and communicate effectively as a result of their introduction to the SHIFT Approach. The results vary based on personal initiative and the longevity of each Enterpriser's journey. Marcelin, Joel, and Yvonne each represent the importance of staying the course, each at different phases of growth: January 2022 for Zebraville, January 2023 for Kitabu, and January 2023 for 360 Degree Interiors. As Marcelin continues to carve out his path in the publishing world, his story reminds us of the profound impact that education, mentorship, and community can have in transforming lives and shaping futures. His journey at SHIFT Enterprise Academy is just beginning, and we can’t wait to see how far he will go! "Inspired by Marcelin’s journey? Join SHIFT Enterprise Academy to empower more young entrepreneurs in East Africa and beyond! Support SHIFT through partnerships, donations, or by mentoring a new generation of changemakers like Marcelin. Together, we can fuel the growth of innovative, culture-rich ventures that impact lives across the continent. Visit SHIFT Enterprise Academy  today to learn more about our programs and find your place in Africa’s entrepreneurial future."

Press Release: For Immediate Distribution Bright Futures Gala by SHIFT Enterprise Academy and MrsRosesBabies Ticket Sales Begin for Limited-Time Early Bird Table Offers and Exclusive Gold Sponsorship Opportunity October 18, 2024 Bryan/College Station, Texas  — SHIFT Enterprise Academy and MrsRosesBabies are happy to announce that ticket sales  for the Bright Futures Gala  are officially open! The gala, taking place on November 29, 2024 , in Bryan/College Station, Texas, at the Ice House on Main is set to be an unforgettable evening celebrating academic excellence, visionary leadership, and community-driven success. Early Bird Opportunity: First 10 Tables at $1,000 For a limited time, the first 10 table purchases  are available for just $1,000  each. This incredible offer provides businesses, community groups, and families the chance to attend this prestigious event and support the important missions of SHIFT Enterprise Academy and MrsRosesBabies. Each table includes seating for six guests  and exclusive access to the VIP reception . Act fast, as this offer is available only to the first 10 supporters! Gold Sponsorship – One Exclusive Spot In addition to early bird tables, the Gala Steering Committee is also seeking one Gold Sponsor at the $10,000 level. This sponsor will receive prominent branding at the event, two VIP tables, and a special opportunity to speak during the program. The Gold Sponsor will help us take the gala to new heights, ensuring it has a lasting impact on the lives of the children and communities we serve. About SHIFT Enterprise Academy and MrsRosesBabies SHIFT Enterprise Academy is an Aggie Owned and Operated international education technology company. MrsRosesBabies  is a Texas-based 501c3 nonprofit dedicated to nurturing ambitious youth, exposing them to career pathways, colleges, and new opportunities to succeed in life. Together, these two organizations are committed to driving positive change in East Africa and across the U.S. For sponsorship inquiries please visit SHIFT Enterprise Academy  or contact us at ethan.brisby@shiftenterpriseacademy.com .

October 18, 2024 Kampala, Uganda - SHIFT Enterprise Academy is proud to announce its participation in the Trans Africa Investment Summit 2024, taking place from November 7-9, 2024, at the Silver Springs Hotel in Kampala, Uganda. The summit, themed “A Global Gateway for Development Collaboration between Africa and the Diaspora,”  will bring together key players from Africa and the diaspora to explore opportunities for innovation, collaboration, and sustainable development. Organized by the Women's Entrepreneurship Forum Africa (WEFA) , this highly anticipated event will feature distinguished speakers from across various sectors, focusing on partnerships in renewable energy, infrastructure, agriculture, and technology. Participants will have the opportunity to engage with thought leaders, investors, and policymakers, all committed to advancing Africa’s growth. As was the 2023 Edition of the summit, the 2024 speakers list is filled with thought leaders and decision makers. Featured Speakers and Topics Hon. Okaasai Sidronius Opolot  – Minister of State for Energy, Republic of Uganda : Officially opening the summit with a keynote address on Uganda’s energy sector, Hon. Opolot will launch the EnerGulf Minigrid Project  and the WEFA Innovation & Ecosystem Hub , highlighting the importance of renewable energy and technological innovation in Africa’s sustainable development. Mr. Dejan Stancer  – President of the Global Chamber of Business Leaders (EU) : In his keynote session, Mr. Stancer will speak on the role of global business leaders in facilitating development across Africa and creating opportunities for investment and collaboration. Hon. Chairidee Smith  – Founder, Global Mogul Center USA & Ghana; President WEFA, USA-Africa Diaspora : Hon. Smith will deliver insights on how African entrepreneurs and diaspora investors can work together to unlock Africa’s economic potential, with a focus on building a strong entrepreneurial ecosystem. Hon. Bodil Valero  – Global Chair, G100 Security & Defense; Co-Convener Global Greens; Former Member of the European Parliament : Hon. Valero will discuss security, defense, and the importance of environmental sustainability in Africa’s infrastructure projects, encouraging a collaborative approach for future growth. Dr. Nosayaba Evbuomwan  – Managing Director, Franosev Smart Consulting (USA) :Dr. Evbuomwan will lead a session on Engineering & Innovation , discussing the latest advancements in technology and how the African diaspora can contribute to engineering solutions that drive development across the continent. Ms. Mickal Tjituka  – CEO, MicGeo Mining Investment, Namibia : Ms. Tjituka will offer a presentation on Mining and Infrastructure , exploring investment opportunities in Africa’s rich natural resources and how sustainable mining practices can propel economic growth. Mr . William Matovu  – Country Director, Heifer International, Uganda : Mr. Matovu will be part of a panel on Agriculture & Value Chains , sharing Heifer International’s experience in improving agricultural practices and building resilient food systems to benefit smallholder farmers. Why You Should Attend Engage with Leaders : Meet top government officials, global investors, and entrepreneurs driving Africa’s future. Explore New Opportunities : Discover the latest innovations in renewable energy, technology, and value chains that are transforming Africa’s economy. Expand Your Network : Build valuable connections with decision-makers from Africa and the diaspora. SHIFT Enterprise Academy’s involvement in the summit underscores our commitment to promoting entrepreneurship, youth empowerment, and cross-continental collaboration. As part of its ongoing initiatives, SHIFT will contribute to the discussions on capacity building, ideation, and SME financing, aligning with the academy’s vision to support economic development in East Africa. Registration Information: Registration for the Trans Africa Investment Summit 2024 is now open and will close on October 30, 2024. To secure your spot at this important event, visit the summit's official website or contact the organizing team for more details. With limited availability, early registration is highly encouraged. Join SHIFT Enterprise Academy and other global leaders at the Trans Africa Investment Summit, and be part of shaping Africa’s future through collaboration, innovation, and sustainable development. ============== REGISTRATION LINK TO THE TRANS AFRICA INVESTMENT SUMMIT 7-9, November 2024, Kampala Uganda: https://docs.google.com/forms/d/e/1FAIpQLSchsqAULFqjSSymJ_eQ3s1svRRL8dJQpiesI3SThtN0woFMBw/alreadyresponded?vc=0&c=0&w=1&flr=0 ============== JOIN WEFA MEMBERSHIP: TO JOIN THE WEFA MEMBERSHIP, Follow this link: https://docs.google.com/forms/d/e/1FAIpQLSdOsolT_pE1a2VDgGNzqyQ3-U6SKBNHkfr1nBsOcqCz7C3SrA/viewform?usp=pp_url Benefits include: -Access to Financing and investment opportunities. Investment support readiness and related business support services. -Increased visibility of your business among like minded entrepreneurs from Africa and globally. -Opportunity to host/co-host partner events. -Keynote speaking to promote goods and services, at our monthly virtual and physical meetings as well as at the Trans Africa Investment summit. -Market Entry & Business Acceleration. Direct access to WEFA market place, business referrals and opportunities to provide services/goods to the WEFA membership. -An opportunity to lead WEFA within your country or preferred economic sector, and use it to mobilize your community to benefit your business. -Nominations for our awards only open to our membership. ================ LinkedIn media: https://www.linkedin.com/posts/pilot-international_invitation-to-virtual-wefa-meet-greet-october-activity-7250933208484069377-ZrBp?utm_source=share&utm_medium=member_ios

Public Service Announcement Attention Bryan/College Station and global community! Join us for the Bright Futures Gala, a special evening to celebrate academic excellence and visionary leadership, hosted by SHIFT Enterprise Academy and MrsRosesBabies. Date:  November 29, 2024 Location:  The Ice House on Main, Bryan, Texas Time:  6:00 PM This inspiring event will honor community champions and raise funds to support local youth empowerment and educational programs. We invite you to be a part of this impactful night—enjoy a delicious meal, live entertainment, and hear stories of triumph that are shaping the next generation of leaders. Tickets and sponsorship opportunities are available now! Join us in building Bright Futures  for our youth and communities. For more information and to get involved, visit  www.shiftenterpriseacademy.com

In the world of agribusiness, success doesn't happen by chance. It's built through disciplined daily practices, much like a farmer tending to his crops. Mastering these routines is essential, whether you manage a small farm or a large agricultural enterprise. By integrating specific disciplines into your daily life, you can boost productivity, efficiency, and growth. Let's explore effective strategies that embody the farmer's ways and how you can master your daily disciplines. The Importance of a Solid Routine Just as seasons dictate the farming calendar, a structured routine serves as the backbone for agribusiness. Routines not only help organize tasks but also promote accountability and progress. Establishing daily disciplines allows you to navigate the complexities of operations more effectively. For example, a survey from the American Farm Bureau Federation indicates that organized farmers are 30% more likely to meet their production goals. Whether it's tracking crop health or allocating specific time to connect with suppliers, a clear plan helps ensure that no task is overlooked. Investing time in planning enhances overall productivity and creates a more focused approach to work. Clear Goals Lead to Success Farmers who set measurable goals are often more successful. In agribusiness, both short-term and long-term objectives are crucial. Short-term goals may include daily tasks like sowing seeds or monitoring crop irrigation, while long-term goals might involve expanding acreage or increasing yield per hectare. Writing down your goals and tracking progress can further strengthen your commitment. A 2014 study published in the Dominican Republic showed that farmers who monitored their harvests were able to increase yields by up to 25% over five seasons. Check in regularly to evaluate progress and stay motivated. This approach is similar to a farmer checking the growth of their crops regularly—monitoring ensures you remain on the right path toward success. Consistency: The Key Ingredient Farmers know that consistent care—water, sunlight, nutrients—is essential for crop health. Likewise, in agribusiness, everyday consistency is necessary. This may include regular inventory checks, planting schedules, or market analysis to stay competitive. Committing to consistency fosters habits that improve performance. According to research by the National Agricultural Statistics Service, farms that implement regular operational checks increase their efficiency by 20%. It’s often the small, everyday actions that produce significant results over time, leading to sustainable growth for your business. Learning and Adapting to Change In agribusiness, the need for continuous learning is critical. Successful farmers not only work hard; they are committed to enhancing their skills. Seeking knowledge through workshops, online courses, or industry publications can provide insights into innovative techniques, technologies, and market trends. Adaptability is equally important. The USDA reports that shifts in market demand can change rapidly; those who are willing to adapt their business strategies can capitalize on emerging opportunities. Remaining informed and flexible allows you to pivot effectively when facing challenges. Building a Strong Support Network No farmer is an island; community support is vital. In agribusiness, connecting with others can lead to valuable advice and collaborative solutions. Joining local farming associations or participating in community forums can be beneficial. Research indicates that 70% of farmers who engage with community networks report improvements in innovation and problem-solving. Sharing ideas and challenges with a trusted group can lead to beneficial partnerships and encouragement during tough times, helping you navigate the ups and downs of the industry with confidence. Embracing Technology for Efficiency In today's world, technology can vastly improve daily operations within agribusiness. Various software solutions exist to track activities, manage livestock, and optimize supply chains. For instance, using drone technology can increase crop monitoring efficiency by 80%, providing real-time data that helps improve decision making. Farmers who adopt these tools are not just working harder; they are also working smarter. Embracing technology can revolutionize your daily practices and pave the way for sustainable growth and efficiency. Building Resilience for the Road Ahead Farming requires a resilient mindset. Setbacks, such as droughts or price drops, are part of the journey. Developing resilience through daily disciplines helps you recover from challenges and stay focused on your goals. Cultivating resilience involves more than a solid work ethic. Integration of mindfulness practices, such as daily reflection or celebrating small wins, can help maintain a positive outlook. A study found that resilient farmers report 35% higher levels of job satisfaction, making it easier to tackle obstacles effectively. Nurturing the Seeds of Success Mastering daily disciplines in agribusiness mirrors the diligent ways of a farmer. By establishing routines, setting clear goals, prioritizing learning, building networks, leveraging technology, and cultivating resilience, you can create a fertile ground for success. Transforming these practices into habits may not yield instant results, but over time, their impact will be undeniable. Take a lesson from the farmer—tend your agribusiness daily and nourish your aspirations. With consistent effort, you'll witness your ventures flourish. In agribusiness, the fruits of your labor reflect the quality of your daily disciplines. Embrace the challenge, nurture your goals, and master your daily routines. The journey promises not just a successful business but an enriching process filled with growth and achievement.

Empowering Minds for Economic Mobility: 'Best Year Ever' campaign enters second half At SHIFT Enterprise Academy, we recognize that the major hurdle to economic development is a mindset. People struggle to create means for solving their own problems. That’s where the SHIFT Approach comes in—a lifestyle program designed to guide you from where they are now to where they want to be in the future. Our suite of offerings is tailored to empowering our community of leaders. Achievements and Ambitions in 2024 During our 'Best Year Ever' campaign in 2024, we are engaging 125 ambitious minds through various channels. Our most active community members are experiencing positive results in cashflow, strategic partnerships, and capacity building. For the remainder of 2024, we plan engage refugee camps, Dr Congo, and Kenya in preparation of the second cohort of our venture studio. The aim of SHIFT Ventures is a positive nine month incubation period for 9-12 early-stage ventures. Building for the Future: SHIFT Forward Wellness Centers We are also making significant progress on our large-scale project to complete 10 Forward Centers projects within the East African Community by 2030. These mixed-use developments feature residential, office, and retail spaces, anchored by state-of-the-art education facilities. SHIFT Forward Wellness Centers serve as a nurturing ground for early-stage ventures while also boosting the regional economy. Join Us in Our Mission While this year is off to an incredible start, we still need your support to continue providing subsidized training and support to our growing ecosystem. From July 13 to July 31, we have sponsorship opportunities totaling $20,000. This funding is crucial for amplifying our impactful work in this season.   Your Role in Our Journey We see our solution as not only addressing the mindset challenge but also positively influencing economic mobility. Our work leads to facilitation of pre-vetted projects and SMEs within the investment community, opening doors to the East African market in agriculture, technology, energy, and real estate. While we see a clear path to becoming fully self sustained, at present, we need to secure more resources for our next milestone. You are welcome to take a closer look at what we are creating at SHIFT Enterprise Academy. Together, we can make a lasting impact during the second half of 2024. To infinity and beyond, Ethan J. Brisby Creator | Visionary Leader The SHIFT Approach SHIFT Enterprise Academy Sponsorship Opportunities contact: ethan.brisby@shiftenterpriseacademy.com In-Kind Contribution: https://donorbox.org/operation-immense-impact SHIFT Enterprise Academy represents the future of economic development, but don’t just take our word for it. Here are our first half highlights:

In today's interconnected world, expanding your business beyond local borders has never been more important for African American and African entrepreneurs. Whether you're selling a product or providing a service, exporting opens the doors to untapped markets, driving revenue growth, brand credibility, and long-term sustainability. At SHIFT Enterprise Academy, we challenge our Enterprisers to think critically about wealth creation and economic empowerment, and exporting plays a significant role in achieving those goals. This blog post will guide you through the value of exporting, the benefits of going global, and the steps needed to break into international markets. We'll also highlight lucrative opportunities for African entrepreneurs, particularly in the East African Community (EAC), and offer mindset principles to help you embrace this exciting venture. The Benefits of Exporting: Why You Should Go Global Revenue Growth Exporting offers an opportunity to access larger, more diverse markets, which can significantly increase your sales. If your product or service is successful locally, imagine its potential in international markets where demand might be even higher due to less competition or different needs. A study by the International Trade Centre shows that African firms that export their goods or services grow faster, are more profitable, and create more jobs than those that don’t. For example, a clothing brand that finds saturation locally might discover a new niche in markets with high demand for African prints and designs. Market Diversification Relying solely on your domestic market can make your business vulnerable to economic downturns or market saturation. Exporting allows you to diversify, spreading the risk across multiple regions. This can safeguard your business from local economic challenges while capitalizing on opportunities elsewhere. By entering new markets, you ensure that your business remains stable and adaptable to global trends. Market diversification also means that as local economies fluctuate, you can maintain steady cash flow through international sales. Increased Brand Credibility Expanding globally elevates your brand's reputation. Customers and partners tend to trust companies that have successfully penetrated international markets. Exporting can position your business as a leader in your industry, opening doors to new partnerships, media attention, and even investment opportunities. For African American entrepreneurs, having a global footprint strengthens connections with the diaspora and builds bridges with other key markets. Furthermore, consumers worldwide are increasingly interested in authentic African products, making this an opportune time to elevate your brand globally. Key Export Markets for African American and African Entrepreneurs As African American and African entrepreneurs, the global market holds immense potential. Some regions stand out as particularly lucrative for export: The East African Community (EAC) Comprising Kenya, Uganda, Tanzania, Rwanda, Burundi, and South Sudan, the EAC is one of Africa's most dynamic regions. With a combined population of over 170 million and growing economies, the EAC presents numerous opportunities for entrepreneurs, particularly in agribusiness, technology, textiles, and renewable energy. These countries have made significant strides in trade integration, allowing easier access to intra-regional markets. The African Continental Free Trade Agreement (AfCFTA) also offers a platform for expansion beyond the EAC to the broader African continent. North America The U.S. and Canada are significant markets for African and African American entrepreneurs. The U.S., in particular, has a strong African diaspora, which provides a ready market for authentic African goods, whether it’s fashion, art, or organic food products. African Americans looking to export services like consulting, education, and IT also find the North American market receptive due to its high demand for expertise in niche areas such as cultural exchange, business development, and sustainable practices. The Middle East As one of the fastest-growing regions, the Middle East offers tremendous potential for African exporters. Countries like the UAE, Saudi Arabia, and Qatar have shown increased interest in African products, particularly in the realms of agriculture, textiles, and technology. These economies also have growing populations with high purchasing power, making them ripe for entrepreneurs looking to expand. Exports and Economic Empowerment At SHIFT Enterprise Academy, we believe that economic empowerment is key to uplifting communities. Exporting not only enables entrepreneurs to grow wealth, but it also promotes job creation and economic growth in home countries. For African entrepreneurs, exports provide an avenue to showcase local products on the global stage, driving demand for African goods and services. This, in turn, boosts local industries and contributes to national economic growth. When businesses expand into global markets, they create opportunities for others to follow. The more African entrepreneurs successfully engage in exporting, the more we build a robust ecosystem of wealth creation that benefits entire communities. The Export Process: Steps to Entering the Export Business Identify Potential Markets The first step is researching which markets are best suited for your product or service. Consider factors like market size, demand, competition, and regulatory requirements. For example, if you're exporting a unique fashion item, you may want to look into regions with a strong interest in African culture and fashion, such as North America, Europe, or the Middle East. Understand Target Audiences Identifying who will buy your product or service in foreign markets is essential. Create buyer personas based on demographics, cultural preferences, and spending habits. For instance, exporting African cuisine ingredients might appeal to diaspora communities and food enthusiasts in foreign markets. Develop an Export Strategy After identifying your market and target audience, craft a detailed export plan. This should include logistics, pricing strategy, regulatory compliance, and a marketing approach tailored to the international audience. Establish Trade Partnerships Leverage trade agreements such as the AfCFTA or US-Africa trade initiatives that offer preferential access to African products. Work with local embassies, trade organizations, and export promotion agencies to help navigate complex regulations and secure partnerships. Legal and Regulatory Compliance Ensure that your business adheres to international trade laws, customs requirements, and any certifications needed for your product. This includes ensuring compliance with both the exporting and importing country's regulations. Mindset Principles for Success as an Export Entrepreneur To succeed in exporting, a shift in mindset is crucial: Think Globally, Act Locally While it's important to cater to global markets, ensure your business remains rooted in the value systems and strengths of your local community. Exporting allows you to take your local solutions global, but never lose sight of your foundation. Embrace Risk Entering international markets involves inherent risks—currency fluctuations, cultural differences, and regulatory hurdles. However, developing resilience and adaptability will help you navigate these challenges successfully. Approach every market with a mindset that views challenges as opportunities for growth. Balance Growth with Expansion While exporting can fuel growth, it's essential not to neglect your local market. A balance between local operations and international expansion will allow for sustainable growth in both areas. Focus on gradual expansion, ensuring that your local market remains strong while you test international waters. Challenge Assignment: Conduct a Market Research Exercise Here’s your assignment: Choose three potential export markets and identify why they’re attractive for your business. Consider factors such as demand, competition, and market size. For each market, list at least two reasons that make it a viable export destination for your product or service. This exercise will help you start thinking about which markets hold the most potential for your business. At SHIFT Enterprise Academy, we’re committed to helping our Enterprisers succeed in the global marketplace. The journey into exporting can be transformative, driving economic empowerment for yourself and your community. Ready to go global? Let’s make it happen! Register for Becoming a Successful Export Entrepreneur short course

SHIFT Enterprise Academy is continuing its 'Best Year Ever' campaign with its first ever Youth Innovation Challenge. The initiative features youth and young adults from various nations age 18 - 25. June 17 - June 21, participants will engage with various lessons and practical applications related to The SHIFT Approach. The challenges ends with an idea competition July 6, 2024 LIVE on the SHIFT Enterprise Academy YouTube Channel. In addition to the Youth Innovation Challenge the next seven days are jammed pack with opportunities to engage with Team SHIFT. Each day at 6pm beginning today, Monday, June 17 at 6pm East African Time (4pm - Lagos, 10am - Houston) SHIFT will host LIVE dialogues related to real world applications and example of The SHIFT Approach. You can see that schedule below: SHIFT Week Events DAILY June 17 - June 21 at 6pm (Kampala) | 4pm (Lagos) | 10am (Houston) Monday, June 17, Baker Kabanda, AI and the Digital Economy Tuesday, June 18, Edson Niwamanya, A Path to Financing Early Stage Projects" Wednesday, June 19, Ethan Brisby, A Celebration of Excellence SHOWCASE Thursday, June 20, Jonathan Tease, Developing Winning Campaigns Friday, June 21, P Eugene Jackson  Critical Thinking: Robotics Systems SHIFT to take center stage at Kampala International Business Summit Later this week, SHIFT Enterprise Academy will be represented at the Kampala Business and Investment Summit happening at the Golf Course Hotel in Kampala, Uganda. If you are part of our community and in the Kampala area, join us as SHIFT will feature innovative projects from within its ecosystem on Day 2 of the Summit, June 21. On Day 1, June 20, our Founder, Ethan Brisby will moderate a conversation between Geoffrey Muwanguzi Country Manager of Afriven and Mellon Kenyangi Managing Director of NextGen Innovations Uganda. There is still time for last minute registration for the summit: https://afcedorg.com/attendance-kampala-business-summit For even more insights around SHIFT Enterprise Academy be sure you complete your membership on our site: https://www.shiftenterpriseacademy.com/plans-pricing Also, subscribe to our "Decision Makers Boulevard" newsletter for investment and business relations: https://decisionmakersblvd.beehiiv.com/ If that's not enough SHIFT for you, engage with us on our various social media channels where we connect with our community in different ways. This indeed is the Best Year Ever! We will see you around.

On May 24, 2024 the offices of M-Cash Uganda buzzed with excitement as they hosted a vibrant Meet and Greet event in partnership with the Women's Entrepreneurship Forum Africa (WEFA). This event, part of a year-long series organized by WEFA, aimed to raise awareness about M-Cash while bringing WEFA members together for relationship building purposes. The gathering brought together a diverse group of entrepreneurs, stakeholders, and young leaders, all eager to explore the evolving intersections of technology, finance, and agriculture. The focus of the evening was not only on networking but also on celebrating the innovative strides made by M-Cash in the agricultural sector. M-Cash, a pioneering financial technology company in Uganda, has garnered significant attention for its disruptive contributions to agriculture and financial inclusion. The company won the prestigious Disruptive Agricultural Technology (DAT) Challenge in 2019, securing funding from the World Bank to implement their groundbreaking Agrilink program. This program revolutionizes the way farmers access high-quality inputs, allowing them to place orders via USSD from a virtual marketplace. Edith G. Kutesa, the founder and CEO of M-Cash Uganda, took center stage to share her inspiring journey and the company's vision. With a rich background as an economist and development banker, Kutesa has held prominent positions, including Permanent Secretary of Finance Rwanda, MD & Chair of Rwanda Development Bank, and United Nations Resident Representative. Her leadership has been instrumental in driving M-Cash's mission to serve the unbanked population through innovative payment solutions. The event also showcased success stories from farmers who have benefited from M-Cash's Agrilink program. These personal accounts underscored the immense impact of disruptive agricultural technologies in enhancing productivity and competitiveness. Extension Officers, serving as a liaison between M-Cash and the farmers, were praised for their role in facilitating these connections and ensuring the smooth implementation of the program. Participants at the Meet and Greet expressed their enthusiasm for the work M-Cash is doing in paving the way for what is possible within Uganda's massive agribusiness supply chain. WEFA’s platform proved invaluable for members who were able to attend the event. The synergy between the M-Cash staff and WEFA members underscored the importance of designing an ecosystem where technology, finance, and entrepreneurship converge to drive tangible progress. As the evening concluded, attendees shared in a meal, and left with renewed inspiration and a sense of possibility. The event not only highlighted the dynamic work of M-Cash but also reinforced the critical role of platforms like WEFA in nurturing entrepreneurial endeavors. M-Cash Uganda is currently raising $5,000,000 to expand their reach in East Africa. Learn more about M-Cash on their website: https://www.mcash.ug/

Entebbe, Uganda - The recently concluded Entebbe International Business Summit, held at the heart of Uganda's commercial and military hub, drew in a crowd of eager entrepreneurs, industry experts, and government officials keen on tapping into Uganda's growing economic potential. The two-day event, hosted by the Africa Center for Economic Dialogue and the Entebbe Chamber of Commerce marked the fifth year of the summit and proved to be a resounding success, setting the stage for future business collaborations and investments in the region. One of the key highlights of the summit was the presence of Minister of Trade, Industry and Cooperatives, Hon. Mwebesa Francis, who attended at the request of Vice President Jessica Alupo. Francis expressed his contentment with the presence of so many young entrepreneurs at the event, and praised AfCED Executive Director Julius Nsubuga for his leadership. The event also saw esteemed speakers such as HE Muhammad Hassan Wazir, Ambassador to Uganda from Pakistan. Wazir's presentation shared valuable insights on Uganda and Pakistan trade relations. In 2022, Uganda exported $40.6M to Pakistan . Wazir commented that much of Uganda's exports to Pakistan are raw materials, which Pakistan adds value through its modern manufacturing processes and sells on the world market at a substantial mark up. He encouraged Ugandans to pursue value addition opportunities and extended an invitation for those in attendance to visit his home nation. The main products exported from Uganda to Pakistan in 2022 were Tea at $27.9M. Professor Charles Kwesiga, who's illustrious career as an industrial engineer in the United States led Uganda President Yoweri Museveni to invite him back to his homeland where he now is the Executive Director of the Uganda Industrial Research Institute. UIRI's core activities focus on establishing platforms for value addition; product development; process design; sourcing technologies; fabrication of machinery; managing processing plants; provision of SME outreach services; and business incubation. Kwesiga, left the country during the reign of Idi Amin, and was able to provided a historical overview of the development of Entebbe during his presentation. The atmosphere within the summit hall was described as electric, with over 40 vendors representing various entities, including tourism brands, banking institutions like ABSA Bank, and business development officers from companies like Britam Holdings. Nsubuga, remarked that this year's summit may have been the best one yet, reflecting the growing interest and enthusiasm surrounding Uganda's business landscape. He and John Mugabi Socrates, Chairperson of the Entebbe Chamber of Commerce each have walked side by side all five years of the Entebbe summit after first meeting at Kyambogo University. Professor Robinah Nanyunja, speaking on a panel related to spurring investment in Uganda, highlighted the need for capacity building and project facilitation to bridge the gap between investors and viable projects. She went on to invite attendees to join her organization, Pilot International and Women's Entrepreneurship Forum Africa, in their efforts to facilitate investment opportunities in Uganda. Nanyunja, a no nonsense businesswoman is quietly leading a surge in women involvement in large scale business operations throughout East Africa. Also in attendance was Ethan Brisby, the Founder of SHIFT Enterprise Academy. Brisby, an African American resettling in Uganda, introduced SHIFT Forward Centers, innovative mixed-use developments aimed at designing and developing sites in strategic locations around the country where residential, office, retail, and industrial uses are delivered within one site. The model is similar to modern development trends in live, work, play and will include a venture studio and research into robotics for industry. Brisby who spent ten years as a real estate professional in Texas prior to his time in East Africa, offered multiple investment opportunities for those interested in contributing to the development of these centers. As Uganda continues to evolve into a middle-income nation, events like the Entebbe International Business Summit play a crucial role in facilitating dialogue, networking, and real business outcomes. With agriculture accounting for a significant share of Uganda's export earnings and GDP, and the country's economy showing promising growth potential, there has never been a better time to explore business opportunities in Uganda. As the next investment summit is scheduled to be held in Kampala in May 2024, interested parties are encouraged to seize the opportunity to be part of Uganda's economic transformation journey. For those interested in exploring business opportunities in Uganda, the Uganda Investment Authority provides valuable resources and support to facilitate investment in key sectors such as agriculture, industry, and services. With a GDP per capita of USD 964 most opportunities are ground floor and there is much room for growth. Uganda may just be Africa's sleeping giant offering a promising environment for business growth and investment.